文档介绍：Unit 3 Creating an Image Unit 3 Creating an Image Unit 3 Creating an Image 单击添加署名或公司信息 Unit 3 Creating an Image Unit 3 Creating an Image Text A Corporate Images Text B Driving Buick Forward Unit 3 Creating an Image Unit 3 Creating an Image A. Look at pany logos. What brand (product or company name) does each of these logos represent? Pepsi-Cola beverages Air Philippines Corporation Toyota Motor Corporation Unit 3 Creating an Image 20th Century Fox Film Corporation Nikon Corporation Intel Corporation Unit 3 Creating an Image B. Have a brainstorming on how to create an image. 1. Discuss with your partner how to create a corporate image. 2. Discuss with your partner how to create a personal image. Unit 3 Creating an Image logo READING AND SPEAKING READING AND SPEAKING A logo is a graphic mark or monly used mercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of anization (a logotype or wordmark). Unit 3 Creating an Image READING AND SPEAKING READING AND SPEAKING An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the “ everyman ” icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red “o” and Coca-Cola written in flowing red script. ( http:// en./wiki/Logo ) Unit 3 Creating an Image tattoo READING AND SPEAKING READING AND SPEAKING A tattoo is an ink design inserted into the skin, commonly via a needle. The tattoo, in various forms, has been used ornamentally and religiously by humans for thousands of years, with examples of tattoo work found on numerous preserved prehistoric specimens. Humans also use identification tattoos on domesticated animals, particularly livestock. Unit 3