文档介绍：Unit 3 Creating an Image
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Unit 3 Creating an Image
Text A
Corporate Images
Text B
Driving Buick Forward
A. Look at pany logos. What brand (product pany name) does each of these logos represent?
Pepsi-Cola beverages
Air Philippines Corporation
Toyota Motor Corporation
20th Century Fox Film Corporation
Nikon Corporation
Intel Corporation
B. Have a brainstorming on how to create an
image.
Discuss with your partner how to create a corporate image.
2. Discuss with your partner how to create a personal image.
logo
READING AND SPEAKING
A logo is a graphic mark or monly used mercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or posed of the name of anization (a logotype or wordmark).
READING AND SPEAKING
An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the “everyman” icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red “o” and Coca-Cola written in flowing red script.
(http://en./wiki/Logo)
tattoo
READING AND SPEAKING
A tattoo is an ink design inserted into the skin, commonly via a needle. The tattoo, in various forms, has been used ornamentally and religiously by humans for thousands of years, with examples of tattoo work found on numerous preserved prehistoric specimens. Humans also use identification tattoos on domesticated animals, particularly livestock.
READING AND SPEAKING
Examples of tattoo work can be seen in most human cultures, and despite some social stigma, tattoos are ing ubiquitous in the West, with an estimated 25% of Americans wearing at least one tattoo by the end of the 20th century.
(t-is-a-)