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国际贸易论文 企业战略联盟.doc

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国际贸易论文 企业战略联盟.doc

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文档介绍:保定晟睿公司外贸业务在建筑业联盟所获的助力与突破
摘 要
自中国入世以来,中国自身经济实力不断增强,同时中国的对外贸易也在飞速发展,“中国制造”早已为世界所熟知。相较于已经成功走出国门,做大做强的大型企业,一些中小企业却面临着有些尴尬的境地。他们并没有大企业的实力去在国际市场呼风唤雨,但是走进国际市场又是不可避免的大趋势。在这种情况下,就需要我国的中小企业仔细思考,大胆创新,寻找适合自身的发展路线,从而帮助企业自身在国际市场取得立足之地。
企业战略联盟理论是20世纪末兴起的对外贸易理论。通过对文献中该理论的查找研究,结合专业所学知识,对保定晟睿电气设备制造有限公司的外贸业务进行调查,对其所采取企业战略联盟发展战略之前以及之后的对外贸易状况进行对比研究,探索企业战略联盟在我国中小企业外贸业务中的可实施性,进而证明企业战略联盟是广泛适用于我国中小企业对外贸易业务的理论。
关键词:企业战略联盟 中小企业 外贸业务
The Power And Breakthrough That Foreign Trade Business Of Baoding Shonre Company Achieved From The
Construstry Alliance
Abstract
Since China's wto accession, China's own economic strength increasing, at the same time also in the rapid development of China's foreign trade "made in China" has already been known by the world. Compared to have success abroad, large enterprise bigger and stronger, some small and medium-sized enterprises are faced with some awkward position. They don't have the strength of large enterprises to the international market, but into the international market is the inevitable trend. In this case, you need to think carefully about the small and medium-sized enterprises in our country, bold innovation, to find a suitable own development routes, to help the enterprises gain a foothold in the international market.
Enterprise strategic alliance theory is the end of the 20th century the rise of foreign trade theory. By means of the theory in the literature to find research, combining with the professional knowledge, to baoding sheng farce electrical equipment manufacturing co., LTD., of the foreign trade business of the investigation on the development strategy of the enterprise strategic alliance, exploring the enterprise strategic alliance in our country small and medium-sized enterprises in the practical business of foreign trade, put forward suitable for breakthrough thinking in most of the small and medium-sized enterprises in China.
Key words: enterprise strategic alliance small and med