文档介绍：The 10 Biggest Marketing Mistakes Everyone Is Making and How to Avoid
Them
By
Jay Abraham
How to Multiply Your Business Results While
Reducing Your Time, Risk and Effort.
Introduction: Who Is Jay Abraham? By Howard Ruff
A lot of people asked that question before they read this book.
Some of them will still ask it after they've read the first few pages. "There's nothing new here,"
they say. "I already know all this stuff - it'mon knowledge among us experts.
With all due respect, those unfortunate people will probably prehend a very simple,
fundamental truth.
All the notes had already been discovered before Mozart came along. I hope you understand
what I'm trying to say.
Jay Abraham uses the building blocks everyone knows about to create financial castles like
nothing anyone has ever seen before.
And even though every single one of his techniques uses leverage to multiply your marketing
dollars beyond belief, they're all based on a concept so corny some people snicker when they
see it in print. That is:
Marketing is what happens when you're being good to your customers.
What could be more satisfying than being "good" to someone by fulfilling his/her needs? What
could be more "noble" than telling the truth about your product? What could be more rewarding
than making money - lots of money at the same time?
Please read on so you can decide for yourself.
The Ten Biggest Marketing Mistakes Everyone Is Making and How to Avoid Them
Almost every business with which I have consulted is guilty of no less than ten major marketing
mistakes that I had to correct immediately, before I could improve their profit performance.
You or your business are probably making these same ten mistakes so this short primer should
improve your business' performance in just a few weeks.
I will teach you an entirely fresh, new way of viewing your marketing, a logical perspective that
may seem like it should have been obvious - b