文档介绍：Mont blanc
About the brand
作为世界两大奢侈品集团之一的励峰集团旗下的著名品牌万宝龙,如今
已发展成为一个多元化的高档品牌。勃朗峰高耸入云的巍峨气魄,正好
象征万宝龙工艺登峰造极和力臻完美的宗旨,它代表着高雅恒久的生活
精品,反映着今日社会对文化、素质、设计、传统和优秀工艺的追求和
礼赞。
Key words:巍峨气魄、高雅恒久
About the brand
万宝龙意指欧洲最高峰一一勃朗峰( MONT BLANC),成立于1906年。
1908年发表第一款高品质安全钢笔一—“红与黑”。1910年以“MONT
BLANC"注册成为正式商标。
1924年万宝龙经典之件 MEISTERSTUCK大班笔隆重面世
1935年开始生产小皮件
1992年推出限量发行的大文豪系列及艺术赞助人系列(又名帝皇系列)
同年成立的万宝龙文化基金,以一年一度的“万宝龙国际艺术赞助人
大奖”表彰全球范围内长期支持艺术事业的艺术赞助人,并长期赞助
和支持由多国青年音乐才俊组成的国际管弦乐团,以此弘扬高雅艺术
促进世界和平。
1997年,万宝龙腕表系列进入市场。
2000年,万宝龙以波希米亚系列开创了书写艺术的新篇章,设计简洁
流畅,小巧典雅,成为现代流行文化的新符号。
About the brand
Montblanc has been known for generations as a maker of sophisticated
highquality writing instruments
In the past few years, the product range has been expanded to include
exquisite writing accessories, luxury leather goods and belts, jewellery,
eyewear and watches.
a purveyor of exclusive products which reflect the exacting demands made
today for quality design, tradition and master craftsmanship.
About the Targets
西方国家:律师、医生等社会上等阶层的
人
·中国:商人
·20%30%女性顾客
Phi
ilosophy
For nearly one hundred years the name Montblanc has stood for the art of
writing, while the snow-covered peak of Mont Blanc has symbolised the
highquality status of the brand with the distinctive white star.
ontblanc's classic fountain pen, the Meisterstuck first produced in 1924, has
become a cult object. They are established values that take on a new and
reater significance as modern life develops faster and faster; values such as
tradition, fine craftsmanship and an appreciation of the need to take time for
the essentials- for reflection, feelings, beauty and culture
Every Montblanc product created over the years bears witness to these values
They are the results of traditional craftsmanship which confers a sense of
eternity on their owners
History

THE FATHERS OF STYLISH WRITING, 1906
imagination helped the fountain pen to make its technical