文档介绍：There are many kinds of vehicles.
Automobile is popular on landway.
As an important part of automobile, car plays a key role in modern society.
In China,more and more people hold a private car, what is the industry going to be?
What should Shanghai GM do?
Follow me please,……
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上海汽车品牌策略英文
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Macroscopical Environment
Chinese economy develops quickly, 2002 GDP increases in a rate as 8%, reach 10200 billion.
China has the largest population in the world.
Many new policies stimulate consumption.
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上海汽车品牌策略英文
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Trend of Technology
Electromotion car
GPS(global positioning system)
Hydrogen fuel battery
Air-conditioner without Fluorin
Information center---with internet
Safety ,Environment Friendly,Comfortable------three key characters
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上海汽车品牌策略英文
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Dopod 686
Leader
GPS
(GLOBAL POSITIONING SYSTEM)
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上海汽车品牌策略英文
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The Blooming Chinese Market
Jun. ~ Oct.,2002 Auto produce increase %, sale increase %。
Car produce increase %,sale increase %。
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上海汽车品牌策略英文
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Several Big Corporations
Group name
Profit
(10 billion $)
Turnover
(10 billion $)
Global sale
(10 thousand)
Capital
(10 billion $)
GM
28
1400
750
166
Ford
67
1180
680
230
Demla-Kreisler
1473
400
250
Volkswagen
13
750
458
124
Toyota
40
1060
445
230
Honda
24
540
234
30
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上海汽车品牌策略英文
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Foreign Carmakers Seek More Presence in China
Chinese car market, a "lucrative cake", has garnered attentions of numerous foreign carmakers.
China's entry to the WTO, as policies on auto sector are relaxed, many international well-known auto firms set up their bases in China to attract consumers
Auto consumption becomes more and more popular in China, as both global and domestic carmakers are sharing the "big cake", Chinese car market will become more attractive and maturer.
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上海汽车品牌策略英文
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Internati