文档介绍：ZARA品牌店分析报告
目录
一、ZARＡ简介·························································- 2 -
1．1 品牌介绍························································- 2 -
品牌理念························································－ 2 -
经营范围························································- 2 -
１．4 顾客来源························································－ ２ -
1．5 品牌特色························································－ 2 -
二、ＺＡＲA在中国的店铺设计与布局·······································- ２ -
2．1模特:定型形象的诱导··············································－ 3 -
···················································- 4 -
三、ＺARＡ主要管理系统·················································- ４ -
ZARＡ总部管理系统···············································- 5 -
ZARA采购管理系统ﻩ···············································- 6 -
ZARA物流配送系统ﻩ···············································- ６ -
3．4 ＺAＲA分店管理系统 ···············································－ 6 -
四、结语·······························································- 7 -ﻬ一、ZARＡ简介
１．1品牌介绍
ZＡＲＡ是西班牙著名品牌,是世界四大时装连锁机构之一,（其它三个为美国的休闲时装巨头GAP、瑞典的时装巨头Ｈ&M、德价服装连锁巨头Ｃ&A),ZAＲA的本领是它是全球唯一的一家能够在1５天内将生产好的服装配送到全球850多个店的时装公司。ZARA是Ｉｎdｉtｅx集团下的品牌,Inditex是西班牙排名第一,全球排名第三的服装零售商,在全球52个国家拥有2０00多家分店。旗下拥有ZARA、Puｌl aｎd Beａｒ、Ｍassimo Dｕtti等九个服装品牌,ZＡＲA是其中最成功的,被认为是欧洲最具研究价值的品牌之一。ＺARA公司位于西班牙的拉克鲁尼亚,有２．7万名员工,年销售服装900０万件,在全球５0多个国家拥有2000多个