文档介绍：上海交通大学
硕士学位论文
韩国移动商务的发展以及其对中国的启示
姓名:徐志女兄
申请学位级别:硕士
专业:企业管理
指导教师:陈继祥
20040114
韩国移动商务的发展以及其对中国的启示

摘要

当今的社会正在经历信息产业的飞速发展和飞速变化移动通讯的迅猛增长和互联网的
普及是人类通信领域里最重要的两件大事将两者结合到一起是人们的梦想有着广阔的市
场前景同有线互联网相比移动互联网在发展初期拥有大量的移动网络终端和成熟的网民
基础因此移动互联网的发展将会更具有爆炸性中国的移动互联网已经起步并取得了一
定的进展但整个市场规模很小高层次的移动互联网应用不多移动互联网依然很稚嫩
人们很难看清楚移动互联网的未来
本文先介绍全球移动互联网发展的情况然后进一步分析韩国的移动互联网发展状况通
过韩国移动运营商商业模式的案例分析指出了中国移动互联网未来发展走向
预测了中国移动互联网未来发展趋势并对中国移动互联网向的演进给出了笔者的意见
通过对商业模式的深入草擦得全面揭示中国移动互联网产业链各成员现状与
趋势移动互联网运营商的垄断性技术表尊的复杂性对中断的依赖性决定移动互联网与
传统互联网产业链有较大的区别笔者在论述中中国移动的无线互联网运营状况及面临的问
题的同时提出了建设性解决意见
通过对移动互联网产业的透彻思考笔者预测了中国移动互联网产业的未来趋势如何
确保移动互联网市场的健康发展何处是移动互联网应用的发展方向给出了战略建议
希望本文能够对中国移动商务及移动互联网产业链上带一些帮助

关键词
移动电子商务移动互联网电讯运营商商业模式
The Development of the merce in Korea
and its Impact on the China Market

The information industry of today’s world is moving at whirlwind pace and constantly re-inventing
itself. Two particular developments to note are the increase in mobile forms munication and
the breakthrough of the . bination of these two is a e true for most, and
provides limitless market opportunities. parison to works, the early stages of the
wireless development already had a good basis of mobile terminals and experienced users,
making the development of the wireless even more explosive. China is already developing
its wireless and e reasonably far to date, however, the scale of the overall market is
still small, with few high-level work applications. The wireless in China is still
in its fledgling stages, and its future is unpredictable.

Primarily, this article provides an understanding of the worldwide state of development of the
wireless , and then, the particular situation of the wireless in the Korean market.
Analysis of a case study of the Korean mobile enterprise, SK , provides a good indication of
the shape of China’s own wireless future, predicting trends of future developments, as well