文档介绍：餐饮饭店策划方案
篇一:餐厅营销
餐厅营销
课程教师:魏 潇
小组名称:小组成员:
20XX年6月7日
目录
第一章 项目概述............................................................3
餐厅简介........................................................................................................................................3
菜式简介........................................................................................................................................3
策划目标........................................................................................................................................3
研究方法........................................................................................................................................3
策划过程.......................................................................................................................................4
第二章 市场分析............................................................4
微观环境分析(波特五力模型)................................................................................................5
第三章 STP战略.............................................................6
市场细分(SEGMENTING MARKET)表..............................................................................................6
目标市场(TARGETING MARKET)...................................................................................................7
市场定位(