文档介绍：永嘉二中高三英语限时阅读训练十
建议用时：32分钟
A 0７ 安徽卷
As soｃieties ｄｅveloｐ, ｔhｅiｒ meｍbers ｓtaｒt tｏ see ｔｈingｓ nｏt so ｍuch ａccoｒdｉng to ｗhaｔ theｙ neeｄ， but accordｉnｇ to what thｅｙ wａnt。 Ｗhen pｅｏｐｌe haｖe enoｕgh mｏney， thｅse ｗaｎｔｓ bｅｃｏｍe demands．
Noｗ， iｔ' s imｐortanｔ for thｅ managers ｉn a comｐany to unｄeｒｓtａｎd whａt tｈeir cusｔｏmers wanｔ iｆ they are goinｇ to deveｌｏp ｅｆfective marｋeｔｉng straｔegｉｅs （策略）． Thｅｒe are variouｓ ways of doing tｈis。 One waｙ ａt ｓupermａrkｅts, for exａmple， is ｔo intｅｒviｅw customers while thｅｙ'ｒe doｉｎg theiｒ shｏpｐing． They can bｅ aｓkｅd whａt they prefer to ｂｕy and theｎ thｅ reｓｕlts oｆ tｈe ｒesearch can be provides ｉｎformａtioｎ on whiｃｈ to bａse fｕture markｅｔinｇ stｒaｔeｇｉｅs. Iｔ' s aｌso quｉte normal for top managers ｆｒｏm deparｔment storｅs to spend a day or two eａch montｈ vｉsitｉnｇ storeｓ aｎd mixｉng frｅely witｈ the publiｃ, as iｆ ｔheｙ were oｒdｉnaｒy custoｍｅrs, to geｔ ａn ｉdea ｏf how cｕstｏｍeｒs act.
Aｎother wａy to ｇeｔ infｏrmatｉｏｎ from ｃustomerｓ is to givｅ thｅm somethｉnｇ. Fｏｒ exaｍple， soｍe fast fｏod ｒesｔaurａnts give away ticketｓ in magaｚinｅs ｏr oｎ the stｒeet ｔhat perｍiｔ cuｓtｏmeｒs ｔo ｇeｔ pａrｔ ｏf tｈeiｒ meal ｆor notｈinｇ． As well as beinｇ ａ good way of ａttrａcting ｃusｔoｍers into the restaurａnts to spｅnd ｔheir moneｙ， it ａlso ａllowｓ tｈe mａnａgers to get a feel for whｅre to ａtｔract cuｓｔｏmers anｄ wｈich age-groupｓ tｏ attracｔ。
Anｏther strategy useｄ at somｅ welｌ-kｎoｗｎ pａrks sucｈ as Ｄisneyland ｉs ｆor ｔop managｅrｓ to spｅnd ａt lｅast oｎe ｄaｙ iｎ ｔｈeir wｏｒk, ｔouting the paｒk dresｓed as Ｍiｃkeｙ Ｍｏuｓe or ｓometｈinｇ lｉｋe that． Ｔｈis provｉdｅs ｔhｅｍ with ａ ｐerfecｔ chａｎcｅ to examｉne tｈe scene and wａｔch tｈe cｕstomerｓ ｗithｏut ｂeinｇ noｔiced。
１．Ｔhe texｔ is dｅｓigned for __＿____
A。manｇers ﻩB。sａlesｍen C。resｅａrchers ﻩＤ．cuｓtomers
2．Which of ｔhｅ fｏllowing can helｐ manａｇers get useｆｕl inｆoｒmatｉｏn?
A．Visｉting custｏmers themselves.
B．Ｇｉｖiｎg customeｒｓ fｒｅe foｏd on ｔhe strｅｅt.
C．Vｉsitｉｎｇ parks as ordinary ｃusｔｏmers. ﻩ
D。Aｓkｉnｇ customers qｕesｔioｎs ａt ｓuperｍarkets.