文档介绍：Marketing Chapter 2 The Dynamic Environment of International Trade
The Dynamic Environment of International Trade
Chapter 2
McGraw-Hill/Irwin
? 2005 The McGraw-panies, Inc3>. All rights reserved.
PowerPoint presentation prepared by:
Professor Rajiv Mehta
Associate Professor of Marketing
New Jersey Institute of Technology
Newark, .
Chapter Learning Objectives
1. The basis for the reestablishment of world trade following World War II
2. The importance of balance-of-payment figures to a country’s economy
3. The effects of protectionism on world trade
4. The seven types of trade barriers
Chapter Learning Objectives
5. The provisions of the Omnibus Trade petitiveness Act
6. The importance of GATT and the World anization
7. The emergence of the International ary Fund and the World Bank Group
The International Marketing Environment
7
3. ECONOMY
Environmental
uncontrollables
country market A
Environmental
uncontrollables
country
market B
Environmental
uncontrollables
country
market C
1. Competition
1. Competition
2. Technology
Price
Product
Promotion
Place or
Distribution
6. Geography and
Infrastructure
Foreign Environment
(Uncontrollables)
7. Structure of
Distribution
3. Economy
5. Political-
Legal
Domestic environment
(Uncontrollables)
(Controllables)
2 .Technology
4. Culture
5. Political-
Legal
4. Culture
Target
Market
Introduction
Proliferation of trade and emergence of the global economy
Intensification of petition
More emerging markets
Developments in technology munications with global consumers and movement of goods
The 20th to the 21st Century
Worldwide economic depression
First World War
Second world war
Cold war and divide munist-socialist-capitalist approach to economic development
The Marshall Plan for rebuilding Europe
The 20th to the 21st Century
Role of Agency for International Development to foster economic growth in the underdeveloped world
Financial and industrial development as