文档介绍：●●●●●
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CHANEL
Presented by
Jessica Bercier-History and Competitors
Zheng- Leo-Globalization
Shu Yue-Alice-SWOT Analysis
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History
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● Gabrielle“coco" Chane
● Started in1909
● Known for simple and
classic looks
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Chanel no, 5
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● Introduced in1922
Still their most successful perfume today,
nearly 86 years later
CHANEL
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Coco Chane
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e Connection with the germans
● Fashion Oscar in1957
. Even after her death in 1971. she lives on as
an icon to many in the fashion industry today
Chanel, post Coco
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Industry Analysis
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Global Issue
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he profit shrink, especial in cosmetics
Reason
Disorder competition in international market
Current Situation
France &US
ance: profit down from 2007 to now
US: % growth in 2007
Worldwide
cosmetics sales increase just % in 2006
not a great change in 2007
Risks
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High Duty
In China the customs added 60% to the cost of goods
· Different Concepts
Compare western countries and China on perfume
preference
Fake Goods
Difficult to distinguish
n every corner, especlally in developing countries
Future trend
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Pay more attention to emerging markets
Some brands are just in developed cities, not yet found
small cities, or developing countries
Reducing the price---- cost of good
Currently the cost is too high for average citizens who
ant to buy it
Expand the man cosmetics market continually
Currently, not universal like woman cosmetics
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Chanel Competitors
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GUCCI
PRADA
LVMH
MOET HENNESSY LOUIS VUITTON
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Gucci
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. Based in the netherlands
. Specializes in clothing cosmetics, shoes
Strong brand identity