文档介绍：提要随着全球信息技术的飞速发展,我国的互联网事业也步入快速发展期。科技的发展带动宽带网络的使用费用大幅降低,宽带网络渐渐走入了平常百姓的生活。很多盯公司加入了宽带网络的建设及运营当中,但大部分宽带运营商们都在亏损。虽然宽带市场的培育逐渐成形,但如何制定一个适合于自己的竞争战略从而立足宽带网络市场,是这些运营商们必须要考虑的首要问题。本文以CB网络公司作为研究对象,从企业的竞争战略层面来尝试探讨此公司如何在竞争激烈的宽带网络市场立足和发展。文章先阐述了国内宽带网络市场的现状以及CB公司的竞争战略,然后运用“波特基本竞争战略”的分析方法以及“波特五力竞争模型”,结合校园宽带网运营所面临的问题,指出了该公司在校园宽带网络运营的竞争战略定位的不当之处:盲目的低成本运营导致运营效率低下,客户群的多样化导致目标客户群模糊。接着又分析了CB公司在校园宽带网络运营方面所具有的竞争优势:资源优先,位置优势,独特的运营管理模式。最后,文章为cB公司提出了新的竞争战略的建议,即充分的利用自身竞争优势,确定目标集中化为主、差异化为辅的竞争战略,与价值链当中的设备供应商和内容提供商进行互惠合作,定制适合客户需求的服务和产品,以此达到企业盈利i并最终使企业在行业中成为领先者。同时文章也分析了C8公司实施以上战略可能会遇到的障碍,并提出了相应的解决方法。关键词:宽带网络运营商竞争战略 With therapiddevelopment ofworld information technology,Chinese business also marches into the period of expansion,and the development of information technology driVCS the cost of broad—work operators have participated in theconstruction andtheoperation ofbroad-,most of domestic operators are faced with petition in to make acompetitive strategy which could suit pany itselfistheprimary problem which broad—work operators have toconsider. This articletakes pany as the research from the aspect petitive stratcry attempts todiscuss thathow CB could survive from petition ofbroad-work market and develop. Firstly,the articleelaborates present domestic market situation as well pany’,using the ‘petitive Model’and the‘Five Force bined with the present situationofbroad..work market and theproblems existing in work articleconcludes pany’petitive strategy ,the articleanalyzes pany’petitive advantage inthebroad—work ,the articlesuggests pany shouldtake use petitive advantage adequately to make petitive strategy about difierentiation and centralization,and cooperate with theContent Providers inthe value tothe strategy,pany could e profitable and be the leader inthe market ,the articleanalyzes the barriers