文档介绍：摘要基于移动支付的第三方支付行业发展策略研究摘要近年来随着移动通信业的不断发展,金融支付手段越来越趋于多样化, 移动支付正是在移动和金融网络相结合的背景下应运而生。移动支付是指通过手机等移动终端发起交易,完成相关收付款人的货币资金转移的行为,随着近几年来智能手机的普及以及无线通信技术的发展,大量中小商户和个人都具有高效、快捷、安全地的移动支付需求,移动支付业务有着广阔的发展前景。随着中国人民银行《非金融机构支付服务管理办法》的出台以及多批支付牌照的发放,越来越多的非金融第三方支付机构逐步介入移动支付这一新兴领域。本文从产业价值链的理论出发,通过对移动支付的市场、商业模式、发展趋势及对众多国内外经典案例的分析,挖掘移动支付产业链各方参与者的关注点,重点聚焦非金融第三方支付机构在移动支付领域的战略定位研究,核心是回答三大战略问题: ?战略价值如何?基本商业模式是什么? 发展趋势如何? ,非金融第三方支付机构的核心价值和竞争力是什么?非金融第三方支付机构在其中应该扮演什么样的角色?谁是他们的竞争者,谁是他们的合作者? ,非金融第三方支付机构在移动支付产业北京化工大学硕士学位论文中的战略布局是什么? 力关键词:产业价值链、移动支付,第三方支付,商业模式,核心竞争摘要 THE DEVELoPMENT STRATEGY RESEARCH oF THIRD-PARTY n蜊ENT INDUSTRY BASED oN MOBILE PAYMENT ABSTRACT Since munications industry boomed inthepastdecades,more andmore financialinstruments ofpayment hasbeen developed,and leadsthe diversification ofmobile payment inthebackground bination between work isthepayment via mobile devices inanytime,thus themobilepayment has lessconstrain in terms oftime and place,which is ahuge pare totraditional payment because of lotsofenvironmental ,mobile payment ismore efficientthan ever,which inevitably leads aboard mobile payment market. Payment License has been lunched by CBRC in 2011 when third-payment markethas involved more andmore institutions. Base on thetheory ofindustry value chain,,this paper isfocus on the non-financial institutionpayment strategy and positioning inthisemerge mobile payment market viatheanalysis ofclassic cases related tothepotential market research and themobile value chain the research iS based onthe below core questions: 北京化工大学硕士学位论文 Where precisely isthemobile payment market?What isthevalue of research ofmobilepayment strategy?What isthebasic business model of mobilepaymentindustry?What arethemarket trendsofmobilepayment? Inthemobilepayment industry,what isthe core value petitive advantage fornone—financial institutioninmobileindustry? KEY WORDS:Industry value chain,Mobile payment,