文档介绍：毕业设计 I 我国企业网络营销发展现状分析与对策研究摘要随着计算机技术在世界范围内的迅速普及, 网络营销活动也在迅猛发展。与传统营销方式相比,网络营销优势尽显无疑, 必将成为新世纪企业营销的主流。我国企业的营销活动在网络营销浪潮的冲击下面临着巨大的挑战和机遇。本文主要阐述了网络营销的涵义, 分析了阻碍我国企业发展网络营销的因素, 并在此基础上提出解决问题的对策,最后,更强调了我国企业网络营销未来的发展趋势。关键字:我国企业网络营销发展趋势 Abstract II Our country work marketing development present situation analysis and countermeasure research Abstract Along with the technology fast popularization globally, work marketing activity development is swift and violent. Compares with the traditional marketing way, work marketing has the obvious superiority, will certainly to e the 21st century enterprise marketing the mainstream. Our country Enterprise's marketing is facing the huge challenge and the opportunity under work marketing flood tide's impact. This article focuses on the meaning work marketing, analysis of the obstacles of the factors work marketing business development, and puts forward solutions to this problem, finally, more emphasis on the future ofour business development trend work marketing. Key words : Our country enterprise ; network marketing ; implication ; present situation ; question ; countermeasure ; trend of development 毕业设计 III 目录摘要.............................................................................................................................................. I Abstract .......................................................................................................................................... II 第一章导论............................................................................................................................... 1 研究背景............................................................................................................................ 1 研究的目的....................................................................................................................... 1 研究的意义....................................................................................................................... 1 国内外研究现状.......