文档介绍：Pallas Associates
Executive Forum 2004 China

--Nothing happens unless first a dream
Event Proposal
Pallas Associates
The Forum Themes Envisaged
We suggest the following for the the themes of the forum :
Nothing happens unless first a dream
With es esses
Originates in Dreams
Network Shapes the Future
Network Adds Value
’ Tomorrow
Sky,Earth,
The Dream of
Reshapes the Future
Pallas Associates
Preamble
Today’s Fable :
A child enjoys chasing dreams,
he is Born today, and named Juniper ,
One day, Juniper saw his dream:
——“ Utopia”
In reality, it is a sturdy baby standing on the shoulder of a giant.
shouts out a prophecy:
“e to China!
Those who take the leading in ing me,
Will be the winner of the future world.”
Pallas Associates
Preamble
We consider this forum an unusual meeting, a pioneering event that brings the past and future seamlessly together.
The mission of the forum is to inculcate the two symbiotic ideas of Juniper and into China.
However, the low visibility of Juniper and in China could make this event unnoticed, impeding the promotion.
After meticulous discussion, we formulate hereby the promotion strategy for the forum as follows:
Pallas Associates
Our Strategy
“Dual Emphasis,Equal Strength”--
A. Press Marketing(Pre-event Press Campaign)
B. Forum Design
Carry out conceptual propagations for this forum through above two approaches!
Pallas Associates
Planning Architecture
Pre-Event Press Campaign -
--making full use of the propaganda ability of news media
to pile on the atmosphere
News report
Special Colum
Specialist Interview
Forum Design -29
Exceptional forum and activities arrangements
Post-forum manipulations (furthering its influence)
Pallas Associates
Pre-Event Press Campaign
In view of the novelty of promoted by works in China’s munication and IT sectors, we advance a operating option of using “Press Marketing” to make the dream of Moving Beyond e true. This approach is to amplify thro