文档介绍：Creativity Toolkit for New Product
Development
Olivia Hennelly1 Kathryn Cormican2
Computer Integrated Manufacturing Research Unit (CIMRU)
Nun’s Island, National University of Ireland, Galway,
Olivia.******@ 1, Kathryn.******@ 2
Abstract
In the past few years of this 21st century, innovation has e one of the most important and effective ways of
obtaining and petitive dominance in the market place. Many firms are engaging cross-functional
teams, composed of individuals from a variety of functional areas, to spearhead new product development. The
aim of this paper is to examine the critical ess factors involved in the area of creativity and knowledge
communication within cross-functional product development in R&D departments. To facilitate this, existing
literature was reviewed anisational case studies were conducted, to understand the social and cultural
contexts within which people in an R&D department of medical device and panies work.
Some of the key findings from the investigation included topics involving knowledge management, project
management, employee selection and departmental systems.
Keywords
Product Development, Creativity, Innovation, R&D Departments
1 Introduction
According to Gupta and Singhal [1993] anisations petitive
advantage through innovation and creativity. In today’s anisations’ empha