文档介绍：1
Dream Home - Disney
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The Corporate Culture of Disney
Speaker: Jing-Jing Zhao
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About Disney
The origin, accumulation and dissemination of Disney culture
The change of Disney's corporate culture
The Corporate Culture of Disney
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About Disney
Disney is headquartered in America's large multinational companies, the main business including entertainment programming, theme parks, toys, books, electronic games and media networks .
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Disney is a legend, his name is a symbol of the dream, he created the cartoon character Mickey Mouse, made the first complete film in the history of animation, he created a Disney theme park, set up a modern Multi-media company, his ideas changed the face of the world.
“It all started with a mouse”
“一切都始于一只老鼠”
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The origin, accumulation and dissemination of Disney culture
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"marketpositioning","recruitment and training" certainly reflects Disney's outstanding corporate culture, but "high quality, efficient, meticulous service, " and "large, rigorous marketing strategy"is the core of the Disney corporate culture.
The core of the Disney corporate culture
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As an entertainment giant,Disney gets today’s scale, inevitably having its is, "SCSE", including security,civility, show, efficiency.
Disney corporate culture characteristics
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The spirit of Disney is joy is equal to wealth.
The company's corporate culture is "Happy is equal to wealth “. Philosophy has become the Disney brand to continue the development of a Basis.
Disney's corporate culture - fun = Wealth
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