Unit 2 Marketing part 1.ppt

文档介绍：Unit 2 Marketing
part 1 of 2
Company Logo
Unit 2 Marketing
Contents
I Background Information:
Definition of marketing
II Text Explanation
III assignment
Company Logo
selling point :          
a characteristic of something that is up for sale that makes it attractive to potential customers.
Company Logo
Group discussion
A
No-name
RMB 5
B
No-name
RMB 35
C
Mickey
RMB 60
D
POLO
RMB 199
Origin price RMB269
E
Younger
RMB 225
F
SHANGHAITANG
RMB 700
G
No-name
RMB 99
H
Only
RMB 336
K
Jest west
RMB 129
Purchase
Financial
status
Social status
Age and
gender
Hobby
Four factors influence the choice of purchase