文档介绍：Unit 2 Marketing
part 2 of 2
Unit 2 Marketing
Contents
I Background Information
II Text Explanation
III Grammar
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II Text Explanation word study
1. in…terms(在意思上等于in terms of)从……角度,在……方面,就……而言
. In business terms,he is a essful entrepreneur.
He thought of everything in terms of money.
puter is powerful in terms of capacity.
2. assuming…假定,假设,倘若。可引导条件状语从句,此时作用与if相同。
. Assuming there is no change to the present situation,we will not win the game.
Assuming the misunderstanding is cleared up,they will e good friends.
The sports meeting will be canceled,assuming it rains tomorrow.
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price:“equilibrium”(平衡,均衡)is a balance existing between several different influences or aspects of a situation so that none is more important or powerful than another.
【例句】 equilibrium of supply and demand供求均衡
We must try to keep all economic forces in equilibrium.
"Equilibrium price"(均衡价格)refers to the balanced price made between the buyer and the seller.
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4. agree on:If people agree on something,they reach a joint decision on it.
【例句】Both parties agreed on a price for the new car.
5. intersection:An intersection(交叉点)is a place where roads or other lines meet or this text,it refers to the point where the demand line and the supply line meet.
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the demand and supply curves:smooth and bending lines that indicate the change and development between demand and
to do:Here,“choose to do" means“ decide to do".
【例句】 They chose to ignore her warning.
He chose not to go home until later.
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inefficient:A anization or system that is inefficient is badly
organized and does not use resources,equipment,or time in the best
possible way.
【例句】an inefficient secretary inefficient farming
She says this school is inefficient and operates at a very low standard.
〔相关词〕
inefficiently(adv.);inefficiency(n.)
If a anization or system is anized and uses resources,
e