文档介绍：Unit 2 The Marketing Concept
华南师范大学增城学院商务英语系
Marketing: activities intended to make and attract a profitable demand for a product by means such as ad., sales promotion, pricing, carrying out market research, and developing and testing new products. 市场拓展,市场营销
通过广告,促销,定价,市场调查,开发和试验新产品等各种方法为产品招徕顾客,以增加利润。
Marketing Concept:营销概念
Structure:
Part 1 (P1-4) marketing and marketing concept: the latter is the philosophy (guideline) of the former
P1: marketing: the definition, the purpose, and the environment
P2: marketing concept
P3: 1)the process of marketing (activities)
2) the goal of the marketing concept
P4: topic sentence: the first sentence
Part2 (p5-7) the development of marketing
P5 the production era
P6 sales era
P7 marketing department era
Part 1
P1:the definition, the purpose, and the environment of marketing
Undertake: make oneself responsible for sth. 承担
Undertaking: work, etc that one has undertaken; task or enterprise 任务,事业,企业
.: commercial, financial, etc. undertaking
商业,金融等企业
Small businesses are a risky undertaking.
小型企业要担很大的风险
Getting married is a serious undertaking.
结婚是件大事
designed for sb./sth.; be designed as sth.; be designed to do sth. : be made or planned for a particular purpose or use
为某目的或用途而制造或计划
3. facilitate: make sth. easy or less difficult
expedite: hasten or speed up
.: expedite the building work
4. dyna