文档介绍：第11课包装Packing
教学目的要求:了解外贸中常用的包装仪器、包装标志;掌握包装的意义和种类;掌握包装的不同方式及其语言表达习惯。
教学重点与难点:外贸中常用的包装仪器、包装标志;难点:包装的不同方式及其语言表达习惯。
教学时数:共计2学时
(其中理论课2学时,实验课学时,习题课学时,讨论课学时)
教学内容与方法:
Packing Introduction
packing important
Why is packing important in international trade?
Packing or container is part of the product
A product is identified by its packing
Packing is an art
Goods in international trade have to travel long distance before reaching the destination. They are expected to arrive in good condition. It is estimated that as much as 70% of all cargo loss could be prevented by proper packaging and marking.
the Purpose of Packing
What is the purpose of packing?
1) to protect the product
2) to make the product look appealing to the buyers
3) to provide information about the product inside
4) to make it easier to carry
Features of Packing
durable and beautiful
easy to handle
suitable for long distance shipment
proof against damage / water /shake
standardized
Appearance and Packaging of Packing
small and exquisite
attractive
suitable for window display
facilitate marketing in supermarket
the Purpose of Marking
While packing is to serve the purpose of protecting the goods, marking is to give information about the goods inside.
What marks are usually done on export packages?
1) the consignee’s own distinctive marks (including th