文档介绍：毕 业 论 文
系别班级： 国际教育学院2014级金融合三
专 业： 金融学
题 目： 我国商业银行发展移动支付的战略研究
——以中国建设银行黄骅市支行为例
指导者： 张微 助教
评阅者：
2018 年 3 月 4 日
毕业论文中文摘要
我国商业银行发展移动支付的战略研究——以中国建设银行黄骅市支行为例
摘要：
21世纪以来，互联网与金融实现了快速融合，移动支付用它全方位全天候的优势在全球范围内受到广泛欢迎。一方面，中国于2014年实现了移动支付标准的统一加上4G网络的大规模建成，给中国移动支付市场带来了新的生机变得日益繁荣；另一方面第三方支付和运营商金融牌照的颁发降低了政策的壁垒，以及第三方平台的迅速崛起更加剧了，给我国商业银行发展移动支付业务带来了新的挑战。
本文通过大量研究国内外相关文献，运用SOT等方法，对我国商业银行发展移动支付业务的内外部环境进行分析，提出针对性的战略方向和建议，从而使商业银行的经营思维发生改变，推动其技术和服务的创新，提升其在移动支付市场中的竞争能力。
关键字：商业银行 移动支付 战略发展 竞争力
毕业论文外文摘要
Title A Strategic Study on the Development of Mobile Payment by Commercial Banks in China -- Take the Huanghua Branch of China Construction Bank as an Example
Abstract:
Since the twenty-first Century, the Internet and finance have been rapidly integrated, and mobile payment has been widely welcomed worldwide with its full range of all-weather advantages. On the one hand, Chinese realized mobile large-scale built a unified payment standard and 4G network in 2014, the market has brought new vitality to become more prosperous for China Mobile to pay; on the other hand, issued by the third party payment operators and reduce the financial license policy barriers, and the rapid rise exacerbated the domestic mobile payment market the level of competition in the third party platform, has brought new challenges to the development of China's commercial bank mobile payment business.
Through a lot of research literature at home and abroad, by using the SOT method, to pay for the development of China's commercial banks Mobile Business Internal and external environment analysis, put forward the strategic direction and suggestions, so that commercial banks business thinking change, innovation and promote its technolog