文档介绍：Unit 3 Creating an Image
Unit 3 Creating an Image
Text A
Corporate Images
Text B
Driving Buick Forward
CONTENTS
LEAD-IN
A. Look at these company logos. What brand (product or company name) does each of these logos represent?
Pepsi-Cola beverages
Air Philippines Corporation
Toyota Motor Corporation
LEAD-IN
20th Century Fox Film Corporation
Nikon Corporation
Intel Corporation
LEAD-IN
B. Have a brainstorming on how to create an
image.
Discuss with your partner how to create a corporate image.
2. Discuss with your partner how to create a personal image.
Background Information
logo
READING AND SPEAKING
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
Background Information
READING AND SPEAKING
An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the “everyman” icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red “o” and Coca-Cola written in flowing red script.
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Background Information
tattoo
READING AND SPEAKING
A tattoo is an ink design inserted into the skin, commonly via a needle. The tattoo, in various forms, has been used ornamentally and religiously by humans for thousands of years, with examples of tattoo work found on numerous preserved prehistoric specimens. Humans also use identification tattoos on domesticated animals, particularly livestock.
Background Information
READING AND SPEAKING
Examples of tattoo work can be seen in most human cultures, and despite some social stigma, tattoos are becoming ubiquitous in the West, with an estimated 25% of Americans weari