照明设计课件：10-商业照明.pdf

文档介绍：照明设计
袁樵
商业照明
复旦大学光源与照明工程系
照明设计课程讲义
Retail Chain Expansion
Lighting application
The functions of shop lighting:
•  Attract shoppers
•  Create the right ambience
•  Guide the shoppers around the shop
•  Draw attention of customer to articles on
sale
•  Present merchandise in most attractive way
•  Create buying mood and stimulating buying
•  Prevent theft
•  Secure safety in case of emergencies
Enhance the retailers
brand Identity
设计目标
吸引顾客
便于顾客评价商品
促进商业行为的顺利完成