文档介绍：摘要
舟山群岛是中国唯一一座拥有着众多文化资源的千岛之城，其深厚的文化底
蕴是发展文化资源产业化的必要条件，而文化资源产业化的开发与发展不能光凭
这些必要条件，还须在遵守市场规律的前提下提升其比较优势，只有这样才能将
这些必要条件转化为充分条件。所以本文在大桥经济到来与“十二五”规划文化
产业大发展的背景之下，从舟山群岛渔、盐、佛教、旅游、节庆、其他等六大文
化资源当前发展现状着手，全方位多层次地真实揭示出各大文化资源产业化开发
与发展的现状，从文化资源产业化政策体制、发展软硬件以及综合竞争力、开发
与保护、资源整合、品牌化与特色化等方面指出存在的问题，最后相应地给予对
策，同时从文化管理方面建设性的给予了一定的建议。
在研究方法上，本文自始至终贯穿使用了产业经济学理念，在绪论部分和正
文部分采用了文献研究法、归纳法以及数据分析法。
舟山群岛的文化资源产业化开发与发展处在一个优势与劣势同在，机遇与威
胁并存的内外部环境之中。就当下的资源利用形式与近期发展的迫切需求，舟山
群岛文化资源产业化发展还是要以增长型战略为主，所以从体制上改革创新并形
成监督，提高文化资源产业化发展必须的软硬件、要素力量的建设，解决开发与
保护问题，并从文化资源整合角度促成产业集群优势，进一步走特色导向型路线，
形成品牌化是舟山文化资源产业化发展的必要之举。

关键词：文化资源；文化产业；文化资源产业化；

I
ABSTRACT
Zhoushan Islands is the only island in China, which possesses many culture
resources(CR). Its deep culture background is the necessary condition for culture resource
industrialization(CRI), however CR development could not only depend on these necessary
conditions, but also need to improve its comparative advantages on the premise of
observing market law. Only in this way, it could convert these necessary conditions to
sufficient conditions. Thus under the background of big-bridge economy coming and great
development of culture industry in 12th Five years planning, write from current status of six
CR involving fish, salt, Buddhism, tourism, festival and other category, with all-round and
multilevel, reveals status of various CR development. And it mentions existed problems
from aspects of policy system of CRI, software and hardware of development
&comprehensive competitive capability, development & protection, resources integration
and branding & characterizing. Finally, it advises measures correspondingly, meanwhile
positively provide certain suggestion from respects of culture management and policy
system supervision.
On research methods,