文档介绍：CONFIDENTIAL
Mobile petitor Analysis: Ericsson
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
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OVERVIEW PETITOR ANALYSIS FRAMEWORK
1. Background information
Location
Registered capital
Management team
Equity structure
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Market position
Key product offerings
Key customers
Value proposition
Geographic focus
Pricing
1
KEY ISSUES TO PROBE - ERICSSON
Strategy
Product/market
Value chain
strategy
Organization &
ownership
Financial
performance
What will be Ericsson’s strategic focus for the next 5 years?
How will Ericsson secure its leading position in mobile infrastructure?
What products will Ericsson be focusing on?
Which market segment will Ericsson be interested in?
Will Ericsson e a niche market player in mobile handset?
How does Ericsson secure its leadership in technology?
How does Ericsson improve its local production capability?
How are Ericsson’s mobile handsets distributed?
How does anize its JVs and WOFEs?
What functions does Ericsson China centralize?
How good is Ericsson’s recent financial performance?
How will Ericsson improve its performance in the future?
2
BACKGROUND INFORMATION
1. Background information
Location
Registered capital
Management team
Equity structure
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. F