文档介绍：Dimensions and Factors of the Virtual Paradigm
Kerstin FINK, Friedrich ROITHMAYR
Department of Information Systems, University of Innsbruck
Universitätsstrasse 15, A-6020 Innsbruck/Austria
E-mail: Kerstin.******@ or Friedrich.******@
procurement and distribution, curbing inventories,
cutting prices and lifting profits. In the last five years
Abstract technology has made it affordable for smaller
The availability and use of the is changing panies to deploy information technology in ways
world merce as known before. Electronic that were once available only to panies. One
markets will provide new areas of opportunities for of the innovative features of the is that it
retailers, producers and consumers. In this paper bines within the same medium, both the features of
present a decision support model for the diffusion of mass media (the ability to reach massive numbers of
. This diffusion process model can be used for people) and the features of personal media. This
explaining, forecasting or/and planning the bination makes it so unique that on the
shift. In this article the focus lies primarily on the every recipient is indeed also a broadcaster. The
medium to show the diffusion process of this barriers to e a publisher, a radio broadcaster or a
new technology. However, the decision process model television station has e dramatically