文档介绍：TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 3
. Objective 3
. Mission statement 3
. Product/service 3
. Target market 4
. petences 4
. Key ess factors 4
2. MARKET ANALYSIS 5
Business Environment Assessment——PEST Analysis 5
. Political: 5
. Economics: 5
. Social: 5
. Technological: 6
Overview of the certification market in China 6
Segment Market Analysis 7
. Segment market analysis of system certification 7
. Segment market analysis of product certification 9
SWOT analysis 12
. Strengths 12
. Weaknesses 12
. Opportunities 12
. Threats 12
Analysis 13
. Overview of petitors 13
. Competitors’ Strategies 18
3. STRATEGIES AND TACTICS 19
Strategic Objective 19
. Objective on area development 19
. Objective on market share 19
. Objective on sale 19
. Objective on industry Popularity 19
Steps of Strategic Development 19
. Steps of area development: 19
. Steps of business development 19
Key Strategies 20
. Target Market Strategy 20
. Strategic Alliances 20
. Global Account Management 21
. Strategy of Localization 21
Sales Strategies 22
. Sales Promotion 22
. works 22
. Business Portfolio 22
Area Development 22
Product Development 23
. Product development category: 23
. Product Development Plan: 24
4. MANAGEMENT ANIZATION 25
structure 25
Strategies of Recruitment and Selection 26
. Strategy & Foundation of Selection 26
. Recruitment Sources 26
Training and personal development 27
. Training Strategies 27
. Training Objectives 27
. Training Activities of 2002/2003 27
5. FINANCIAL PLAN 29
Financial Forecast Assumptions for Year 2002–2005 29
Review Historical & Forecast Financial Data (2001–2005) 30
. e Statement 30
. Cash Flow Statement 31
. Fin