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Qualitative research
Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples.
In the conventional view, qualitative methods produce information only on the particular cases studied, and any more general conclusions are only propositions (informed assertions).
Quantitative methods can then be used to seek empirical support for such research hypotheses.
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1. The Five Forces that shape an Industry
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The Complicated Version: Five Forces Model and Key Factors
Source: Michael Porter adapted by Cheri Speier
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Deficits of the Five Forces
Neglects societal trends
Neglects new regulation
Neglects macro-economic perspective
Neglects organizational idiosyncracies
Neglects technological issues
Neglects the people side of an industry
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Conclusion: The Industry Structure Perspective Says that Successful Strategies Should:
Minimize buyer power
(., build customer loyalty)
Offset supplier power
(., alternative source(s))
Avoid excessive rivalry
(., attack emerging vs entrenched segments)
Raise barriers to entry
(., make preemptive investments)
Reduce the threat of substitution
(., incorporate their benefits)
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Structures
Continuum of Industry Structures
Fragmented
Many firms,
no dominant
firm
Few firms,
shared dominance (oligopoly, duopoly)
Consolidated
One firm or one
dominant firm
(monopoly)
Source: Charlie Cook
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Concentration
Entry and Exit
Barriers
Product
Differentiation
Information
Perfect
Competition
Many firms
No barriers
Homogeneous
Product
Perfect
Information flow
Oligopoly
Duopoly
Monopoly
A few firms
2 firms
One firm
Significant barriers
High barriers
Potential for pr