文档介绍：QualitativeresearchQualitativeresearchersaimtogatheranin-,notjustwhat,where,,,qualitativemethodsproduceinformationonlyontheparticularcasesstudied,andanymoregeneralconclusionsareonlypropositions(informedassertions).: FiveForcesModelandKeyFactorsSource:MichaelPorteradaptedbyCheriSpeierDeficitsoftheFiveForcesNeglectssocietaltrendsNeglectsnewregulationNeglectsmacro-anizationalidiosyncraciesNeglectstechnologicalissuesNeglectsthepeoplesideofanindustryConclusion: essfulStrategiesShould:Minimizebuyerpower(.,buildcustomerloyalty)Offsetsupplierpower(.,alternativesource(s))Avoidexcessiverivalry(.,attackemergingvsentrenchedsegments)Raisebarrierstoentry(.,makepreemptiveinvestments)Reducethethreatofsubstitution(.,incorporatetheirbenefits) IndustryStructuresFragmentedManyfirms,nodominantfirmFewfirms,shareddominance (oligopoly,duopoly)ConsolidatedOnefirmoronedominantfirm(monopoly)Source:petitionManyfirmsNobarriersHomogeneousProductPerfectInformationflowOligopolyDuopolyMonopolyAfewfirms2firmsOnefirmSignificantbarriersHighbarriersPotentialforproductdifferentiationImperfectavailabilityofinformationTheSpectrumofIndustryStructuresSource:Grant;:BCG’sStrategicEnvironmentsMatrixSmallBigSIZEOFADVANTAGEManyFewSOURCESOFADVANTAGEFRAGMENTED SPECIALIZATIONapparel,housebuilding pharmaceuticals,luxurycarsjewelryretailing,sawmills chocolateconfectionerySTALEMATE hemicals,volume jetengines,foodsupermarketsgradepaper, motorcycles,standardwholesalebanking microprocessorsSource:BCG,GSBTechnologyCenterBCG’sAnalysisofthe haracteristicsofSpecializationBusinesseshigh lowENVIRONMENTALVARIABILITYABILITYTOSYSTEMATIZElow