文档介绍：题目::工商管理学员姓名:刘华学员签名: 导师姓名:何炼成导师签名: 摘要能源是社会和经济发展的动力。随着全球经济和社会发展需求的增长,能源的重要性日益提高。煤炭是地球上蕴藏最丰富的化石燃料,在国家经济建设和社会发展中占有重要的地位。煤炭的生产利用离不开机械设备。煤炭机械行业是煤炭行业的附属行业。新高煤机公司从事煤炭开采设备的生产,对其进行发展经营战略的分析研究,将为新高煤机公司的发展指明方向。本文主要借鉴企业发展战略理论、企业核心竞争力理论、人力资源管理、技术创新理论、市场营销理论、财务管理等管理学理论结合企业管理人员的实际管理经验,运用PESTEL分析法、五力竞争分析法。通过调查分析、归纳、推理、总结等方法,对新高煤机公司的整体特征,内部条件和外部环境进行综合研究和分析,对新高煤机的发展前景和目标定位做出判断。新高煤机公司应采取单一产品加有限多元化发展战略,以质量至上、技术创新、诚信经营、优质服务为公司宗旨,同时不断通过创新促发展,为客户提供更好的产品和更完善、及时的优质服务,提高产品技术含量开拓市场,为煤矿生产的安全、高效和提供服务。新高煤机公司缺乏战略规划和战略管理。本文的分析研究解决了公司的发展目标,发展方向和战略规划等实际问题,也可为同类型的中小煤炭机械企业制定经营战略提供借鉴。【关键词】煤炭机械企业战略【研究类型】应用研究 Title:XinGao CoalMining Mechanic Equipment Ltd enterprises strategy research Specialty:Business Administration Name:Liu Hua Tutor:He Liancheng Signature: Signature Abstract Energy resources isthepower ofsocialandeconomic development. Through an increasing demand for global economic and social development,the importance ofenergy resources isincreasing dayby isthemost contained fossil fuelin the takes an important position inthenational economic and socialdevelopment. The production andusage ofcoal can not quite smooth going without mechanic coal mechanic industry is the attached industry of thewhole coalmining XinGao CoalMining Mechanic Equipment Ltd is pany mainly produces mechanic equipment willpoint outthe correct orientation of pany toanalysis thestrategicdevelopment researching. This thesismainly attempts togive a strategy to pany development with thetheory ofenterprises development strategy,the theory ofenterprises petition,human resources management, thetheory oftechnology creation,the salesmarketing,and thefinancial also itwill connect with thefactualexperience of management and thehelp ofPEST analyzing method,Five petition analyzing method,SWOT analyzing short,it will research and analysis the whole characteristic,the internal conditions and theexternalenvironment of the XinGao CoalMining