壳牌石油市场研究报告（英）.ppt

文档介绍：壳牌石油市场研究报告(英)
OIL BRAND AWARENESS (Q1a/b)
Base: All respondents UNWTD Base: 355
WTD Base ('000): 67,000
Local Brands
Great Wall
Original
Special oil
Others
Imported/JV Brand
Shell
Mobil
Caltex
Esso
Castrol
BP
Others
Shell
Helix Red
Helix Super
Rotella
Mobil
Delvac 1300
Delvac 1130
Delvac 1330
Special
Super
IMPORTED/JV OIL BRAND AWARENESS - SPECIFIC MODEL- I (Q1a/b)
Base: All respondents UNWTD Base: 355
WTD Base ('000): 67,000
IMPORTED/JV OIL BRAND AWARENESS - SPECIFIC MODEL-II (Q1a/b)
Caltex
CXT
ESSO
Beu HBX
Superflo
Gold Extra
Castrol
GT Extra
Taximax
BP
Visco 2000
Super V
Base: All respondents UNWTD Base: 355
WTD Base ('000): 67,000
OIL BRAND EVER USED IN PAST 12 MONTHS (Q1c)
Base: All respondents
IMPORTED/JV BRAND EVER USED IN PAST 12 MONTHS - SPECIFIC MODEL (Q1c)
Base: All respondents
OIL BRAND USED FOR LAST CHANGE (Q1d)
Base: All respondents
OIL BRAND USED MOST OFTEN FOR OIL CHANGE - I (Q1e)
Base: All respondents
Base: All respondents UNWTD Base: 355 WTD Base (‘000): 67,000
OIL BRAND USED MOST OFTEN FOR OIL CHANGE - II (Q1e)
Base: All respondents