文档介绍：MKT 3610 Marketing puter-mediated Environment Spring 2001
Section 10001
works Business Proposal
Prepared for:
Clare Sham
Prepared by :
Ma Hoi Yan, Irene 98001051
Yeung Yin Chi, Jennifer 98002864
Chung Chiu Man, Esther 98013610
Ho Benny 98014293
May 5, 2001
pany
About us
works is pany dedicated to provide total e-solutions to enterprises in China. We put our focus on China’s Pharmaceutical Small to Medium Enterprises (SMEs) as we envision the market potential and the market and the fast-paced market development in the distant future. With our expertise in software engineering, business consultancy and pharmaceutical trade, we aim to provide customers prehensive, scaleable, yet affordable e-solutions from major pharmaceutical players to Small to Medium Pharmaceutical Enterprises.
The concept
There are three essential elements in a merce trade, namely the supplier, the buyer, and the market place. We, as a market maker as well as a total e-solutions provider, aims to join lines between supplier and buyer by our state-of-the-art merce platform. Lines by lines, forming suppliers and buyers into a strong virtual work – the work – to sustain petitive advantage.
Mission
By providing state-of-the-art eMarketplace platform solutions and strategic eBusiness solutions to enterprises, we aim to harness a mutual benefit between us and our customers. More precisely, we do not have customers but only partners as we grow as our partners grow. Ultimately, we strive to be a nationwide eMarketplace giant in Mainland China.
Goal
Within three years, we aim to be the market leader of B2B solutions provider in pharmaceutical industry. Within the next five years, we strive to broaden our scope of business and to be a work giant in major industries in China by reinforcing our image as prehensive e-solutions provider.
Marketing Objective
To obtain 500 active memberships to Qubric Pharmaceutical marketplace within one year
Industry Analysis
Political and Legal Environm