1 / 51
文档名称:

南方航空公司财务战略的研究.pdf

格式:pdf   大小:2,383KB   页数:51页
下载后只包含 1 个 PDF 格式的文档,没有任何的图纸或源代码,查看文件列表

如果您已付费下载过本站文档,您可以点这里二次下载

分享

预览

南方航空公司财务战略的研究.pdf

上传人:cxmckate1 2016/9/1 文件大小:2.33 MB

下载得到文件列表

南方航空公司财务战略的研究.pdf

文档介绍

文档介绍:沈阳航空航天大学硕士学位论文 Abstraet With therapid development ofeconomic globalization,financial environment of corporations has e plex and es a current trend to strengthen strategy management for strategy management alsoattractsmuch airtransport enterprises are in a strategyadjustive anddevelopmental stage,SO isnecessary toresearch theproblems and the solutions in financialstrategy existed inmanagement inairtransport thepremising ofsummarizing therelevant theories tothefinancial strategy management,financial strategy management of China Southern pany Limited has been studied detailedly andsystematically,according to corporate financial strategy management general main part ofthis articleinclud:financialstrategy environment ofChina Southem pany Limitedisstudiedthrough strategymanagement analyticalmethod;financial status on China Southem pany Limited been analyzed using the methods of pany’S solvency analysis,profitabilityanalysis andoperation capacity based on this,the current overall strategy and fmancial strategy ofChina Southern pany Limited been summarized which pany’S fund-raisingstrategy,investment strategy anddividend implementation offinancialstrategy of China Southern pany Limited Was discoursed indetail afterauthor’Sresearching inChina Southem pany last,theimplementation ofoverallstrategy and financial strategy ofChina Southern pany Limited isevaluated,the problems andtheirsolutionsinfinancial strategy was summarized. Keywords:financial strategy;fund-raising strategy;investment strategy;dividend strategy 沈阳航空航天大学硕士学位论文 ,企业理财环境也变得复杂化和不确定化。在当今瞬息万变的经济环境下,企业要实现可持续发展需要高瞻远瞩的战略眼光和战略思想。加强战略管理已经成为管理界的趋势和潮流,与之相适应的财务战略管理也越来越受到关注。将战略理念导入财务管理中,以战略的本质探究财务战略管理的内涵,跳出固有财务管理模式,顺应战略管理的发展趋势,搭建符合战略管理规律的财务战略管理框架是培育企业的核心竞争力,实现企业战略管理目标的重要保障。因此,如何在适应企业内外部环境的基础上制定出能充分利用企业资源的财务战略,成为企业生存和发展的重中之重。然而,企业财务战略的制定并不是一劳永逸的事情,最重要的是能够在企业良好的内部控制中去实施,这才是企业成功的关键