文档介绍：Chapter 4
Business-Level Strategy
Chapter 3
Internal
Environment
Chapter 2
External
Environment
The Strategic
Management
Process
Strategic Intent
Strategic Mission
Strategic
Competitiveness
Above Average
Returns
Feedback
Strategy Formulation
Chapter 4
Business-Level
Strategy
Chapter 5
Competitive
Dynamics
Chapter 6
Corporate-Level
Strategy
Chapter 8
International
Strategy
Chapter 9
Cooperative
Strategies
Chapter 7
Acquisitions &
Restructuring
Strategy Implementation
Chapter 10
Corporate
Governance
Chapter 11
Structure
& Control
Chapter 12
Strategic
Leadership
Chapter 13
Entrepreneurship
& Innovation
Strategic
Inputs
Strategic
Actions
Strategic
es
Chapter 4
Business Level
Strategy
petitive
Advantage
Chapter 2
External Environment
Chapter 3
Internal Environment
Business Level Strategy
Actions taken to provide value to customers and gain petitive advantage by exploiting petencies in specific, individual product markets.
Basis for Customer Segmentation
Consumer Markets
1. Demographic factors (age, e, sex, etc.)
2. Socioeconomic factors (social class, stage in the family life cycle)
3. Geographic factors (culture, region or country differences)
4. Psychological factors (lifestyle, personality traits)
5. Consumption patterns (heavy, moderate, and light users)
6. Perceptual factors (benefit segmentation, perceptual mapping)
7. Brand loyalty patterns
Basis for Customer Segmentation
Industrial Markets
1. End use segments (identified by SIC code)
2. Product segments (based on technological differences or production economics)
3. Geographic segments (defined by boundaries between countries or by regional differences within them)
4. Common buying factor segments (cut across product/market and geographic segments)
5. Customer size segments
Generic Business Level Strategies
Cost
Uniqueness
Source petitive Advantage
Breadth petitive Scope
Broad
Target
Market
Narrow
Target
Market
Focused Differen-
tiation