文档介绍：市场调查展示
Market surveys show
----银饰篇
Silver articles
市场感想 Feelings
市场概述 Overview
市场调研结果 Results
内容
Content
趣事回顾 Interesting
市场概述
Overview
与黄金、铂金、pared with gold, platinum, K gold jewelry
近年银饰品异军突起,销售量上升
In recent years, a large silver jewelry sales
在美国和欧洲,银饰品市场增速很快,
In the United States and Europe,
the growth rate of silver jewelry market soon,
中国人口众多,
China has a large population,
银饰品已逐渐成为下一个市场热点。
Silver jewelry has e the next hot market.
银饰品价格低廉
Silver jewelry at low prices
银饰品本身的可塑性很强
Silver jewelry is highly malleable
市场调研结果 Resuts
准确的产品市场定位
Accurate market positioning
设计独特,周期不定性
Unique design,
the cycle of uncertainty
小作坊的运行模式
small workshops
产品策略
(Products)
低价格、高品质
Low price, high-quality
与小批发商合作
Cooperation
批发商参与设计
Co-design
包装简单
Simple packaging
价格策略
(Price)
“处理”标签
Sale
“同行莫入”
petitors
渠道策略
(Place)
产品陈列
display
打包成袋
Packing
不同颜色射灯
different colors
实体店&网上店 shop&
主要靠口碑效益 mainly on word-of-mouth
积压产品零售处理 To deal with the backlog of retail products
促销策略
(Promotion)