文档介绍：金石国际策划【**不夜城】整合行销传播(IMC)企划案第1页西安西安··曲江曲江【**不夜城】整合行销传播(IMC)企划案金石国际策划联盟2007-3金石国际策划【**不夜城】整合行销传播(IMC)企划案第2页目录目录...................................................................................................................................................................................................................1前言...................................................................................................................................................................................................................4行销传播目标.......................................................................................................................................................................................................4第一部分曲江**不夜城项目概述................................................................................................................................................................5一、项目概况.......................................................................................................................................................................................................6二、A地块项目定位............................................................................................................................................................................................6(一)产品功能定位:..............................................................................................................................................................................7(二)项目市场定位:..............................................................................................................................................................................7(三)项目价格定位..................................................................................................................................................................................7(四)项目付款方式................................................................................................................