文档介绍：会计学
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英国(yīnɡ ɡuó)某商学院的EMBA课程讲座
第一页，共48页。
Making strategic choices is hard:
Some quotes from annual reports…
“Oustrategy?
How can you be sure you are asking the “right” strategy questions?
How strategy develops: Context, Role-playing, Mental models, and Metaphors
Strategy Content
Competitive Forces in an Industry
Industry Evolution
Valuing Firm Resources
Capabilities for positioning
Strategy in Action
Implementing Strategy
Institutional strategy: Can strategy make a difference?
第6页/共47页
第七页，共48页。
Review: Session 2
Problem Structuring
第7页/共47页
第八页，共48页。
“We need professional managers who can analyse a problem, put together a strategy and communicate it to employees, shareholders and the financial community”
Kouji Ohboshi
chairman NTT DoCoMo
Financial Times 2001
第8页/共47页
第九页，共48页。
You cannot strategize if you don’t ask…
… the right questions!
If you get this right, you can:
Make sense in everyday life
Make decisions
Write good papers and reports
Learn from a course
Handle job interviews better
Make strategy!!
第9页/共47页
第十页，共48页。
The Pyramid Principle approach
Each layer contains the necessary and sufficient conditions for the layer above
Governing thought
Synthesises the recommendation or finding in one statement
Key line support
Support
Further support
第10页/共47页
第十一页，共48页。
Tradeoffs of a structured approach:
Benefits
Rigorous thinking
Experiment with multiple options
Logically coherent argument
Easy to communicate
Downside
In practice, it is hard to structure a problem
Is there room for intuition and creativity?
第11页/共47页
第十二页，共48页。
Strategic Management, Session 3
Developing strategy
第12页/共47页
第十三页，共48页。
Why develop our existing strategy further?
Sometimes, our strategy might not work
Even worse, we might not have a strategy and this makes us vulnerable
Or, we might have no i