文档介绍：第一章:管理
Managing
内容提示
本章主要介绍了竞争优势管理、管理的职能、管理水平和技能等内容,为以后各章的学习奠定基础
第一节:Managing petitive
advantage竞争优势管理
第二节:The functions of management
管理职能
第三节:Management levels管理层次
第四节:Management skill 管理技能
第一节:竞争优势管理
Managing petitive advantage
To survive and win, you have to gain advantage over petitors. What petitive advantage for pany? The four pillars petitive advantage are low cost, quality products, speed, and innovation.
1:petitiveness 成本竞争力
petitiveness : keeping costs low in order to achieve profits and prices that are attractive to consumers.
成本竞争力:为了取得利润和制定对顾客有吸引力的价格而保持低成本。
petitiveness means that your costs are kept low enough so that you can realize profits and price your products (goods or services) at levels that are attractive to ,以使你能够实现利润和制定对顾客有吸引力的(产品或服务)价格。
2:Quality质量
Quality is the excellence of your product, including its attractiveness, lack of defects, reliability, and long-term ,包括它的吸引力、没有缺陷、可靠和长期可靠性
Quality can be measured in terms of performance, additional features, reliability, conformance to standards, durability, serviceability, and aesthetics.
质量可以通过性能表现、额外特征、可靠性、与标准一致、耐用、服务水平和美观等衡量。
3:Speed速度
Speed : Fast and timely execution, response, and delivery of results
速度:快速而及时的执行、反应和运送结果