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汽车市场调研报告2.doc

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汽车市场调研报告2.doc

上传人:sunny 2022/4/11 文件大小:268 KB

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文档介绍:汽车市场调研报告2
of rural drinking water sources, protection of drinking water sources in rural areas by the end of thrces, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
三.研究报告摘要
消费者消费轿车的根本状况分析
今年轿车市场销售异常火爆,随着人们生活水平的提高,轿车的需求也随之增加。
轿车销售市场呈现出六大特点:
①消费者持币待购心理逐渐弱化。
②年轻人成为购车的新生力量。
③热销车型需要预订。
④国产车仍占据消费主导地位。
⑤经济型轿车占市场份额最大。
⑥轿车进入家庭已经成为趋势。


〔二〕轿车的消费特征



①来自轿车本身的影响因素
② 来自制造商的影响因素
③来自销售商的影响因素 
④来自潜在顾客的影响因素 
⑤来自周边环境的影响因素 
⑥来自相关产品的影响因素

〔三〕现今轿车的购置趋势
趋势一:80后将成为汽车消费的重要力量
趋势二:根据中国市场特点设计产品的时代已经开始
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
趋势三:MPV、旅行车及三厢车掀背设计将得到青睐
趋势四:中国消费者特点决定车身大型化
趋势五:运动、时尚将成为主流设计元素
趋势六:设计细节越发为消费者所重视.....
趋势七:中国消费者的个性化需求展现
趋势八:油价飙升将推动混合动力车中率先市场化......
of rural drinking water