文档介绍：消费者行为学简答名词解释
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliato 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the3
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
3>受影响的范围逐渐扩大
针对少年儿童群体的营销策略：刺激其购置动机，满足他们的心理和物质需求，积极培养、激发和引导他们的消费欲望
3、老年消费者群的心理与行为特征：【P183】
1>消费****惯稳定，品牌忠诚度高
2>选购商品注重实用
3>需求结构侧重健康保健
4>抱有补偿性消费动机
针对老年群体的营销策略：企业不但要提供老年人所需要的方便、舒适、有益健康的消费品，还要提供良好的效劳，同时要考虑老年人娱乐休闲方面的要求，提供适合老年人特点的健身娱乐用品和休闲方式。
4、消费者购置决策含义及其过程：【P144】
含义：购置决策是指消费者作为决策主体，为了实现满足需求这一特定目标，在购置过程中进行的评价、选择、判断、决定等一系列活动。
过程：认知需求——收集信息——比拟选择——择优决定——购后评价
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the4
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. A