文档介绍：128 Chapter 3 SCANNING THE MARKETING ENVIRONMENT Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) How an 18-Year-Old Changed the World … With Music! (pp. 61-62) 12 Environmental Scanning in the New Millennium (pp. 62-63) 3, 4, 167 8, 10, 11, 167, 168, 169 5, 6, 7, 9, 12, 166, 169, 170 Social Forces (pp. 63-67) 13, 14, 16, 19, 22, 23, 24, 25, 32, 33, 35, 36, 40, 42, 43, 48, 171, 172 18, 20, 21, 26, 28, 30, 31, 34, 38, 39, 41, 44, 45, 49, 50, 51, 52, 53, 171, 172, 173 15, 17, 27, 29, 37, 46, 47 Economic Forces (pp. 67-69) 54, 57, 59, 60, 63, 64 61, 67, 174 55, 56, 58, 62, 65, 66, 68, 69 Technological Forces (pp. 69-71) 70, 75, 78, 80, 84, 85, 86, 87, 88, 89 71, 72, 73, 74, 76, 77, 79, 81, 82, 83, 90, 175 91, petitive Forces (pp. 71-72) 93, 95, 99, 102, 103, 107, 112, 113 94, 97, 98, 100, 104, 106, 108, 109, 110 96, 101, 105, 111, 176, 177 Regulatory Forces (pp. 73-76) 114, 117, 118, 119, 120, 121, 122, 123, 124, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 140, 143, 144, 145, 148, 152, 153, 155, 157, 158, 159, 160, 162 115, 125, 127, 137, 138, 141, 146, 147, 149, 150, 151, 156, 161, 163, 178, 179 116, 126, 139, 142, 154 Video Case: Flyte Tyme Productions, Inc. (pp. 78-79) 164, 165 Note: Bold numbers indicate short essay questions. 129 CHAPTER 3 THE CHANGING MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 3-1 CHAPTER OPENING EXAMPLE: NAPSTER CONCEPTUAL Changes in __________ forces led to the creation and rapid growth of -based music file- sharing services. a. technological and economic b. social and technological c. competitive and economic d. regulatory and technological e. regulatory and economic Answer: b Page: 61 Rationale: Music consumers changed as they searched for more customer-friendly distribution systems. Additionally, changes in technology facilitated the development of new products and services