文档介绍：哈理工管理学院营销 12-2 汪义荣 1娃哈哈启力策划书策划人士:汪义荣学院班级:管理学院营销 12-2 班指导教师:崔文丹策划时间: 2014 年 12月 23 日哈理工管理学院营销 12-2 汪义荣 2 目录一、启力: ..................................................................................................................... 3 1. 特点: ...................................................................................................................... 3 2. 概述........................................................................................................................ 3 二、启力 SWOT 分析..................................................................................................... 3 1. Strength( 优势) .................................................................................................... 4 2. Weakness (弱点) ............................................................................................ 4 3. Opportunity (机会) .......................................................................................... 4 4. Threat (威胁) .................................................................................................. 4 三、市场定位: ................................................................................................................. 4 四、市场推广分析: ......................................................................................................... 4 1. 推广说明: ....................................................................................