文档介绍：亚马逊公司创立于1995年，目前已成为全球商品品种最多的网上零售商和全球第2大互联网公司，亚马逊及其它销售商为客户提供数百万种独特的产品，且价格低廉，其电子商务发展非常成熟，广为借鉴，为其创造了巨大的利润。沃尔玛公司主要涉足零售业，以“%，%。但亚马逊的销售额增速却是沃尔玛的十几倍。今年，亚马逊上半年销售额同比去年增长了44%，%.　但是同时，同其他大多数互联网企业一样，亚马逊也遭遇了一个电子商务界的"普遍困境"：在不断地把大量金钱投入公司的扩张同时，亚马逊也正在业务亏损的漩涡中挣扎。六年累积亏损额增至12亿美元。致使公众怀疑亚马逊最后是否能赢利。
但金融危机爆发后，商业环境发生了巨大变化。低收入者更青睐网上购物，实体店生意下滑。过去两年，沃尔玛开张超过一年的美国店铺销售额均有下滑，沃尔玛也将美国店铺发展规模削减近半。亚马逊和沃尔玛的净利润率相当，%，%。但亚马逊的销售额增速却是沃尔玛的十几倍。今年，亚马逊上半年销售额同比去年增长了44%，%.　但是同时，同其他大多数互联网企业一样，亚马逊也遭遇了一个电子商务界的"普遍困境"：在不断地把大量金钱投入公司的扩张同时，亚马逊也正在业务亏损的漩涡中挣扎。六年累积亏损额增至12亿美元。致使公众怀疑亚马逊最后是否能赢利。
But after the financial crisis, the business environment undergone has tremendously changed. Increasing numbers of low-income people turn to online shopping, which contributes to the store business sharply fall. Over the past two years, Wal-Mart . stores opened more than one year had a huge decline in sales, and Wal-Mart's . stores and scale were also cut nearly half. Compared to Amazon， their net profit rate of 2011 are quite similar, Amazon was percent while Wal-Mart %. But Amazon's sales growth is more than tenfold contrasting to Wal-Mart's. This year, the Amazon sales rose 44 percent compared to the first half of last year while Wal-Mart only 15% . However，one coin has two sides。 like most other Internet companies, Amazon has also suffered an "