文档介绍：采帛品牌企划案采帛品牌企划案 COLOTHING BRAND PLANNING CASE COLOTHING BRAND PLANNING CASE Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 品牌命名:采帛采—寓意精心的选取,巧妙的利用帛--发源自古语中的丝织物,代表质地上乘的面料,寓意华贵。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 品牌故事关于品牌的设计灵感源自古诗礼赞: “空谷有佳人,倏然抱幽独。东风时拂之,香芬远弥馥”。此处佳人意即兰花,自古兰花便因其高洁清雅不落俗套的风骨赢得众人的尊重。我们选择兰花作为采帛的视觉承载元素之一,便是寓含了品牌雅致、高贵、刚柔并济的特质。兰花看似纤弱却柔中带刚,遇风而不折。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 品牌 LOGO Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 品牌理念品牌理念采帛品牌清雅、华贵,简洁含蓄又兼具中华民族文化艺术特色。采帛的设计以深厚的中华民族文化传统为底蕴,结合当下流行时尚, 使现代设计与古典风情这两个相对独立而又能和谐的统一的元素完美地融合,造就逝去与未来新的优雅风格。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 品牌定位以深厚的中华民族文化传统为底蕴,结合当下流行尚,造就逝去与未来新的优雅风格,融合蕾丝、刺绣图案、精致手工与高品质做高生活,巧妙运用手工制造的视觉美学,寻找属于采帛的流行主张,不受潮流的任意引导,在自然轻松又享受自我的生活形态中找到坚持品牌的理念。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 目标人群了解时尚、不盲目追逐流行的都会女性,注重品味, 质感,自信,坚持,较适合年龄在 28~38 岁、月收入 2000~5000 的女性穿着 Eva