文档介绍：E TO Strategy and Strategic Management
School of Economics and Management
Tongji University
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同济大学经济与管理学院俞秀宝
- Arthur A. Thompson, Jr. A. Strickland Ⅲ(1998), Strategic Management: Concepts and Cases (12th edition), Mechanical Industry and McGraw-Hill
- David A. Aaker (1998), Strategic Market Management (fifth edition), John Wiley & Sons, Inc.
- Gerry Johnson and Kevan Scholes (1998), Exploring Corporate Strategy (third edition, in Chinese), Prentice Hall
- Fred R. David (1998), Strategic Management (Six edition, in Chinese), Economics Science Press
- Cliff Bowman (1997), STRATEGIC MANAGEMENT, Press of China People’s University and Prentice Hall
Reference Books
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同济大学经济与管理学院俞秀宝
Unit 1 Introduction
Objects
are anization’s performance targets – the results
and es it wants to achieve.
Strategic objects
Relate to es that strengthen anization’s
overall business position petitive vitality.
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同济大学经济与管理学院俞秀宝
Strategy
Is a continuous, interactive process aimed at keeping anization as a whole appropriately matched to its environment
(Peter, 1988)
pany’s strategy consists of petitive efforts and business approaches that managers employ to please customers, compete essfully and anizational objects
(Thompson & Strickeland, 2003)
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同济大学经济与管理学院俞秀宝
Strategy is concerned with
the long term direction of anization
The scope of anization’s activities
achieving advantage petition
matching activities to resources and capabilities
the value of power holders
major resources implications
influence over operation decisions
(Johnson & Scholes, 2002)
And in China
- ………
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同济大学经济与管理学院俞秀宝
Levels of Strategies
Corporate HQ
SBU A
SBU B
SBU C
Manufacturing
Marketing
Accounting
HR
….
Corporate strategy
Competitive
strategy
Functional
strategies
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同济大学经济与管理学院俞秀宝
Content of strategy at different levels
corporate
SBU
Function
Portfolio and resource allocation
How pete
Product, market
Plans…
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同济大学经济与管理学院俞秀宝
Formulating strategy
strategy
Market under