文档介绍：德国慕尼黑联邦国防大学、荷兰莱顿大学 CeTIM董事长
Prof. Dr. Bernhard Katzy holds a PhD in industrial management from the University of Technology (RWTH) Aachen in Germany and a second PhD (habilitation) in general management from University of St. Gallen, Switzerland. He is lecturing MBA and Executive MBA courses at leading European business schools, . St. Gallen University, Rotterdam School of Management, European Business School and ESADE Barcelona. He is professor at the University BW Munich and at the University of Leiden. He is the founder of CeTIM – Center for Technology and Innovation Management, which is located at University Bw Munich and Leiden University School of Management. His research interest is about entrepreneurial management of fast growing high-tech firms and the emerging industrial structures for the information age.
Roadmapping Mobile and Digital (Broadcasting) Convergence R&D 2015
移动与数字融合成长曲线2015
Prof. Dr. Bernhard R. Katzy, CeTIM Xiaofeng Ma, CeTIM
Presentation Outline
ROADiBROM introduction
Scenario of Future Media Industry Structure
the ROADiBROM workshops
ROADiBROM is
a joint European – China strategic roadmap about
“Mobile and digital broadcasting convergence ”
The objective is to:
develop a strategic roadmap for R&D priorities until 2015 in Europe and China.
Intended e:
Joint Europe and China Think-tank on digital convergence
(NEM International Cooperation)
Funded by mission (IST-045437: ROADIBROM – SSA)
Background of Roadibrom
A balanced EU-China Project Consortium
Why digital convergence?
Media convergence
– Video – Voice – Data
Device convergence:
– Computer – TV – Mobile Phone
Technology Push:
Business & Societal Impact:
Changes of Individual living
Emerging business models
Impact on society
Investigating:
What will the converged world looks like?
What are the critical choices we confront with?
How to take the opportunities of the new emerging industry?
China has been increasing its role in the high tech industries,
. 3G,