文档介绍：竞争战略案例 01 (Competitive strategy case 01)
Competitive strategy and strategy
Case one, two hundred thousand yuan "buy" cang” insole fully meets the design requirements. Thus, a large number of factory production, product Everfount shipped across the country, including last year's debt”.
Zhao Zhoubao move, so that the factory earned less than 200 thousand yuan profit. But he said, "product tree today's reputation, after much hard work, even if spent 200 thousand yuan to buy credibility, is also cost-effective. z/. As long as our products are loved by the vast numbers of consumers, enterprises will be invincible.
[analysis]
What have you learned from this case?
[analysis]
Enlightenment as follows: customer to be honest. When the product quality is not qualified, even for enterprises, the loss is too large, we can not push the inferior products to the customers. Although with the rebate, with meat, by luck can also pass on the inferior products, but this is the ^short-lived business”, when others, will not come back to buy your products, sales will eventually be blocked, and improve product quality, create high-quality brand-name products, dedicated to the user, for the user service, establish a good reputation, is the enterprise in the long run.
Case two, stable prices, open up the market
In 1988, the price of monosodium glutamate in China rose by as much as 20%, and many