文档介绍：象湖威尼斯宣传推广总体方案 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 象湖·威尼斯项目名称 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 释义有层次的生活,需要情调, 源自威尼斯的灵动之美,为艺术塑造着一种流行——舒张流丽的生活空间, 雅韵十足的生命体验…在象湖威尼斯,拥有个性化的岁月, 同样的亲水情怀, 演奏更亲切的生命交响乐…项目标识 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 太阳升起的地方——【市场描述】 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 政府加大了对象湖片区的投入和力度,千禧颐和园、象湖源、新加坡花园等项目近水楼台先得月,率先受益,成为市场追捧的焦点。加上象湖板块紧挨青云谱区,青云谱的人气和全市人民的关注加快了象湖片区崛起和片区地产市场的繁荣。不足的是,该片区的商业环境和人文环境还比较薄弱。地价成本高,导致楼盘价格偏高(比红谷滩片区平均高出500 元/M 2左右),从而影响了消费者的置业积极性。结论:片区正处开发快速增长期,到处都在开发建设,整体格局明显散乱,影响片区高档人文社区形象的提升,市政公共配套还有待完善。-市场描述- Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 遭遇竞争对手——【竞争对手分析】 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 千禧·颐和园多层、小高层/价格范围 2300- 3400 元/平方米/属南昌市中高档住宅,口碑较好,市场关注度较高,市场定位及消费目标群体层次也较高,与本案消费群体有明显区隔。-竞争对手- Evaluation only. Evaluation only. Created with Client Profile 5.